Prepared by Luster for AD Group · July 2026
Everything on this page is AI-generated comp work: made to be judged, culled and remade, and priced at cents per image rather than a production day. Nothing here is final. There are two sections: the brand campaign ad creative, and the At Home video experiments. Tell us what you like and what you don't, because every note makes the next round sharper.
The campaign runs on two devices that work as a pair. Subversion ads poke at the honest cost of the house: the mowing, the gutters, the commute. Proof ads show the dream, grown up: real life happening in and around an apartment. Every concept carries a risk grading so we can dial the campaign's edge up or down by placement.
Tiny fragments of video for the At Home series. The recipe is one small joy plus one unmistakable place, and never a face: hands, feet and silhouettes only. Ultra close-ups and slow, deliberate camera moves, graded warm and filmic to match the AD video look. Each clip starts life as a still frame; once the frame is approved, we animate it. Around five seconds, silent, built to sit behind interfaces and between hero pieces.
Laneway coffee · Fitzroy, Melbourne
A hand lifts the cup for a sip while focus rolls to the street art behind.
Pho at dusk · Victoria Street, Richmond
Steam off the broth, herbs dropped in, the eatery glowing behind.
Waxing the board · Bondi
Small circles of wax, sand on wet hands, the break waiting behind.
Jacaranda season · New Farm, Brisbane
Petals drifting onto the boards of a Queenslander verandah.
The tide underfoot · Burleigh Heads
A barefoot stroll through the shallows at golden hour.
Autumn underfoot · inner Melbourne
Boots scattering wet leaves along the bluestone.
People must be doing something. Our first coffee render held a frozen pose and instantly read as fake; re-prompted with a candid sip, it came alive. And place is the point: the more specific the suburb signature, the more the clip feels like home. These proofs are 720p; approved picks get re-rendered at full quality, 24 frames per second, in 16:9, 9:16 and 4:5.
Approved frames get animated next. Each one pins a small joy to a place people already love.
Gelato on Lygon Street · Carlton
Luna Park at blue hour · St Kilda
Dawn on the river · Abbotsford
The pour · King Street, Newtown
Jacaranda dapple · Surry Hills
Ferry wake and pines · Manly
Choosing figs · West End, Brisbane
Lagoon light · South Bank, Brisbane
Palm shadow by the pool · Broadbeach
Dim sims, steaming · South Melbourne Market
Herbs on the scales · Footscray
Reply with the codes and a gut call: keep, kill or push further. A one-line note against a headline or a clip is all we need, and it steers everything we make next.
Email Tobey at Luster