Prepared by Luster for AD Group · July 2026
Campaign creative, in progress
Everything on this page is AI-generated comp work: made to be judged, culled and remade, and priced at cents per image rather than a production day. Nothing here is final. There are two sections: the brand campaign ad creative, and the At Home video experiments. Tell us what you like and what you don't, because every note makes the next round sharper.
Ad creative
The campaign runs on two devices that work as a pair. Subversion ads poke at the honest cost of the house: the mowing, the gutters, the commute. Proof ads show the dream, grown up: real life happening in and around an apartment. These ten are the current working set, composed in our ad builder with the campaign's real type, layouts and colourways. Flick each one to "In situ" to see it placed in the wild.
Brand video: At Home micro-moments
Tiny fragments of video for the At Home series. The recipe is one small joy plus one unmistakable place, and never a face: hands, feet and silhouettes only. Ultra close-ups and slow, deliberate camera moves, graded warm and filmic to match the AD video look. Each clip starts life as a still frame; once the frame is approved, we animate it. Around five seconds, silent, built to sit behind interfaces and between hero pieces.
What we learned making these
People must be doing something. Our first coffee render held a frozen pose and instantly read as fake; re-prompted with a candid sip, it came alive. And place is the point: the more specific the suburb signature, the more the clip feels like home. These proofs are 720p; approved picks get re-rendered at full quality, 24 frames per second, in 16:9, 9:16 and 4:5.
Next scenes, awaiting animation
Approved frames get animated next. Each one pins a small joy to a place people already love.
Leave your notes right here
Type your name once, then add notes, approvals and rejections against any item. Everything lands straight in Luster's production system, timestamped against your name. Prefer email? We read that too.